Using you book

The main motivation of undertaking a corporate book is to record and magnify the company's heritage and culture and then link this with the current management imperatives and vision for the company.

Corporate books are usually written and designed to deliver specific messages to one of three groups: internal (management and employees); external (clients, customers, industry, financial markets, government representatives...); or a combination of internal and external.

Corporate books are used in strategic marketing because they have:

• credibility
• longevity
• deliver several messages authenticity
• serve multiple uses
• are delivered on time and within budget.

As an internal corporate resource, books:

• offer insight into the evolution and prospects of the business to investors - institutional, corporate and individual.
• provide employees with a comprehensive document about the company past, present and future.
• are an effective method of passing on the culture of your organisation to new employees at all levels.
• are an ideal way to provide current management with information on past events and decisions that have shaped policy, investment and planning decisions
• provide managers and employees with an increased experience and knowledge of the company.
• are a permanent record for the company in a rapidly changing business environment.