Special Events

There are often special events in a company's life that demand special attention. Major events frequently become the centrepiece of new internal or external corporate communications and marketing campaigns. Such events include:

• the opening of a new facility;
• the launch of a new service or product;
• the completion and launch of a new property or building development, hotel or tourism attraction;
• the launch of a new corporate name or identity;
• to explain / inform the internal and external markets of a major restructuring;
• to mark the merger of two companies;
• to extend the tangible recognition of major sponsorship activities;
• to send specific messages to targeted groups of corporate interest groups such as investor, environmental, local community and industrial groups.
  

A well-planned and executed corporate book or booklet can become the centrepiece of any of these internal or external corporate communications campaigns.

Such corporate books and booklets have the advantage over other forms of media - books are credible, have longevity and can deliver several messages at once.

In addition, the messages - both visual and written - can be specifically created for each of the target groups and delivered directly to those groups, ensuring a high level of contact and resonance.

For example, Melbourne's Crown Casino wanted a high-quality book to present to its guests and act as an integral part of its launch celebrations. Focus created The Exciting World of Melbourne and Crown specifically for this event. It proved to be a high-impact memento of the occasion that clearly placed Crown Casino in the broader context of Melbourne as a world-class entertainment and sporting venue and as the newest star of Melbourne's entertainment world.

Books based on or around a special event often have strict time constraints and in such cases it makes sense to talk to Focus Publishing to ensure that your book is produced on time, on budget, and to the highest possible standard. Focus has produced high-quality books in as little as five months.

Focus Publishing is Australia's leading corporate publisher and has ten years' experience of exceeding our clients' expectations. We will ensure that you avoid the many pitfalls that befall inexperienced self-publishers, guaranteeing that your special event book is one of the highlights of your celebrations.

For more information, Contact Focus Publishing