Pitfalls

Producing a corporate book is a complex process and most corporate/marketing executives have no experience in this area.

Producing a corporate book is not the same as producing an annual report, corporate profile or marketing document. A well-produced corporate book is a strategic marketing tool rather than a presentation or statement of facts. Some common pitfalls that companies attempting to self-publish need to be aware of are:

• the timeframe constantly extending due to lack of constant management
• letting the writer dictate the content
• inadequate technical editing and checking
• lack of good quality images
• wrong format and style for the target audience
• bad paper quality
• lack of expertise in print buying and quality control
• printing too many books
• legal requirements not met
• little consideration of distribution issues
• no knowledge of printing and binding options

and much more. If that sounds like too much trouble, contact Focus Publishing and let our experts produce a book you will be proud of.

Lack of knowledge costs time and money. At Focus we provide certainty of cost, quality and performance, leaving our clients the time to undertake their core tasks.