How to Publish Your Book

Firstly, recognise that producing an effective and lasting corporate book is a specialist task. It is much more complicated than a brochure, report or profile. In addition to the 'production issues' outlined here you will need to consider the management time required for the whole project, the review, amendment and approval process within your company/organisation and the resources you will need to allocate to achieve the best possible outcome.

Managing the entire process of producing a book is time-consuming and involves knowledge of several creative and financial disciplines.

Key areas of expertise include:

• concept development
• writer management
• management of the review and amendment of the manuscript
• photographic and image sourcing, assessment and selection
• design concepts
• page layout
• film, printing and binding
• packaging and distribution
• sales and marketing

Focus Expertise
Focus Publishing has an experienced team of in-house professionals including:

• technical editors
• proofreaders
• writers
• designers
• photographers
• archivists
• interviewers
• production experts
• project managers

Most of our clients choose us because we take full responsibility for the entire project. As we have 15 years expertise in managing corporate projects we have created efficient and effective systems.

As a guide we have provided a brief overview of some of the issues you will need to consider in order to produce an outstanding corporate book. Unless you consider all these elements upfront your book will not meet its core objectives.