A corporate book is one that is created by Focus with a client to meet specific brand, project, milestone or marketing objectives. The concept for the book is driven by the marketing and/or corporate objectives that client wants to achieve. It can, therefore, be virtually anything they want it to be. All they have to do is state their preferences.
Our role is to bring our 22 years of experience to the table and ensure that every clients' book is delivered on time and budget, and that the content is delivered to their target audience in a way that will engage them and enable them top recognise the client or their brand.
Our corporate book credits include:
Focus offers a turnkey service for corporate book publishing, from working with clients in the early concept development phase through to printing, distribution and marketing.
We provide certainty of cost, quality and delivery in an area where creative and corporate imperatives often lead to significant cost and time blowouts. Just as you should contract an architect and builder to create your dream home, so you should contact Focus (link to contact page here) to create your ideal corporate book.
It is important to recognise that producing an effective and lasting corporate book is a specialist task. It is much more complicated than a producing a brochure, annual report or profile. In addition to the production issues outlined here, you will need to consider the management time required for the project, your organisation's review, amendment and approval processes, and the resources you will need to allocate to achieve the best possible outcome.