The best book distribution channel is the one that delivers copies to targets when and where they will respond most favourably.
Focus has created and implemented a variety of specialised book distribution and marketing programs for companies, including Qantas, MBF, Westpac, The Scots College, Cruising Yacht Club of Australia, the Australian Road Transport Hall of Fame, Traveland and the Snowy Mountains Authority.
Distribution avenues include:
- • Direct mail
- • Piggyback mailings
- • Traditional bookshops
- • Specialist and/or educational bookshops and distributors
- • Specialist and general magazines with coupons
- • Libraries – general, school, university and specialist
- • Clients – current and prospective
- • Employees
- • Suppliers.
For information about other distribution alternatives, contact Focus Publishing.