Design concepts and artwork

The way you deliver your message is as important as its content. 

The size, shape and design of a book are critical to its effectiveness and need to be determined upfront.

Focus advises each client on the printing, binding and quality options most likely to ensure they achieve the maximum impact for the minimum price. Customisable options include:

  • • printing
  • • language editions
  • • special features
  • • parchment pages
  • • ribbon book marks
  • • presentation boxes
  • • mailing boxes
  • • gatefolds
  • • french-fold dust jackets.

One size does not fit all. Our graphic designers work closely with our clients to ensure each book exceeds their expectations. After consulting with a client and receiving their approval of our written brief, we complete the following phases:

Artwork
In this stage the designer takes all the elements in a book (text and images/graphics) and arranges them into the best possible configuration, designing a book layout that is easy to read and visually engaging, all the while remembering the purpose and audience of the book.

Photography
They say a picture is worth a thousand words: this is certainly true in books. A great photograph not only brings a story to life, it leaves the reader with a powerful visual message. There are many styles of photography, from simple product shots and candid photojournalistic-style images through to highly staged, digitally-enhanced productions. Each has its particular strength. The challenge is to choose the one that best suits the client's objectives. 

Corporate requirements
A book designed to be part of a corporate client's marketing strategy must complement that client's public image as well as be relevant and engaging. A corporate history book has a currency of about two to three years, so it must effectively address a company's future as well as its past.

For more information about how to publish your corporate book and maximise its impact, contact Focus Publishing.

design